iROKOtv And Nokia signs Deal to bring Nollywood Movies to Mobile phones

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iROKOtv, on Tuesday, announced it has partnered with Nokia to launch the company’s first mobile app, exclusively on the Windows Phone platform.

For Nokia, the deal is a way of trying to build momentum. While Nokia is a major brand in Nigeria, and has done other content deals on its lower-spec Asha range, this tie-up with the Lagos- and London-based company is designed to build awareness for its Lumia range.

For iROKOtv, which offers ‘Nollywood’ movie streaming service, the deal is about getting access to Nigerian consumers, although the offer is open to any Lumia owner worldwide. A deal in France between Paris-based streaming music service Deezer and Orange resulted in a huge uptake in Deezer users in France. Given that the deal targets just Lumia phones it won’t be on that scale.

Jason Njoku, CEO and Founder of iROKO Partners, said Nokia engineers had worked with iROKOtv to help them build the app. “Most importantly, they have helped to optimize it for Nigeria’s networks.”

Mr. Njoku expected Lumia users in Nigeria, who will get the first three months access to iROKOtv’s premium service free, mainly to access the library of 5,000 movies over Wi-Fi networks, although “a lot done technically with this app to make it feasible to use on 3G.”

“2013 is Africa year. We are very focused on finding African solutions. There are more people using iROKOtv in London than there is in the whole of Nigeria. This is ridiculous.”

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