With N1500 Naira, a Family of Five can see a ‘50Naira Story’ movie at the Cinema- Yinka Oduniyi

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IMG_5422 SEUNMANUEL FALEYE

Audio Visual First (AVF) is a seasoned and experienced Advertising and Communication company, they have been around for over 18 years and have made a mark and have shown competence in the Marketing industry. Their recent delve into producing feature films under the ‘50Naira Story Initiative’ has thrilled everyone. In this interview with YINKA ODUNIYI the MD CEO of AVF and the initiator of the ’50 Naira Story’, he talks Conception of the initiative, and how he hopes to make a difference in the Film Industry. Enjoy Excerpts…

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The Initiative of the ’50 Naira Story’ is quite unusual. What’s the brain behind the initiative?

Simply, the 50Naira story is something that we felt Nigerians need now especially at a point where the entertainment industry is growing. We need to diversify the different platforms for expression. The initiative aims to make 18 movies in one year. With this initiative we hope to give new artists we hope to give new artists and the old ones multiple platforms to showcase their talents. Not just talents in front of the camera but also talents behind the camera; there are new directors coming up, new cinematographers, new production managers, new producers and so on; all of them yearn for a platform of expression. So this is what the 50Naira Story initiative sets out to achieve. It is imperative to also understand that the initiative shall create 900 jobs in one year. Yes, 18movies equals 900jobs from artists in front of the camera to every person behind the screen including those that will cleaner the production floor after shoot. Note that very of our production has its own cast and crew, so will not be seeing the same faces for the entire ‘50naira Stories’. So young people should not be sitting at hone anymore saying there is no job, we are creating jobs.

CONSIDERING THE AMOUNT OF TIME THAT SHOULD BE INVESTED INTO PLANING A QUALITY MOVIE, PROJECT FROM ‘PRE TO POST PRODUCTION’, AND YOU ARE TALKING ABOUT MAKING 18 MOVIES IN ONE YEAR. DOES THAT SUGGEST YOU ARE PLACING QUANTITY ABOVE QUALITY?

Of course you should trust we will prioritize quality over quantity. We are not new in the business, Audio Visual First (AVF) we have been around for over 15years, we are seasoned and experienced Advertising and Communication Company. We are shooting 18movies in one year not to flood the industry but to give viewers spices. At least they can choose from a wide range what movie to see. We have worked with some of the biggest brands within and outside Nigeria. We have to our credits some of the biggest TV commercials out of Nigeria including reality shows.

BUT THE ADVERTIZING INDUSTRY AND FILM INDUSTRY ARE DIFFERENT BALL GAME.

Exactly, that is why we have studied the existing models of the industry, the 50Naira Story Initiative is here to improve on those models. For instance we have our hi-tech recording studio Ikeja, so we don’t need to scout for locations or beg someone to shoot in their apartment. With that we can create what fits our scripts perfectly.

WITH THE CHUNK OF PRODUCTION YOU ARE AIMING AT, WHAT DISTRIBUTION MODEL ARE YOU WORKING WITH?

The 50 Naira Story is not here to reinvent the wheel, we are working with the existing models. What we only did is improve on it. We went into partnership with some distribution companies including Film House. As the initiator of this initiative, I told them we want ’50 Naira Story’ to be affordable by the average person. If other movies screen at N1500 per person, i want ‘50Naira Story’ movies to admit a Family of Five with N1500. You can be sure more people will come out to see these movies. That’s our strategy for curbing the piracy menace. If the average person can afford the luxury of seeing these movies by the time the pirated copies are out they will not buy them, because they can afford the original. But when its expensive, people will get tempted to buy pirated copy to enjoy the same movie because it is cheaper. As a matter of fact, that was why we decided to premiere the movies in Apapa instead of the conventional places like Ikeja and the Island. That is what the ‘50Naira Story’ initiative stand for.

WHAT POSSIBLE REACTION ARE YOU ANTICIPATING FOR THESE FOUR MOVIES AFTER THE PUBLIC SEES THEM?

I’m expecting great and positive reactions. The Four different stories that we are premiering have their uniqueness and are all fascinating. Everybody will find one that catches his interest from ‘Beneath the Veil’, ‘One minutes Man’, ‘Night for Sex’ and ‘Where Does Beauty Go’. You will always find one you will enjoy.

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